GOODMARKET

Digital

Business & Media

2019

A social grocery
store app. 

 

The Purpose.

Good Market is a fictional grocery store that needed a product for its grocery delivery system. Through the context of use scenarios, identifying business goals, a competitive analysis, a UI test of competitors' products, card sorting, sitemaps, user flows, wireframes, design patterns, I created a final prototype. This project is a reference library that I intend to host as a UI kit for other designers to use.      

Card sorting experiments were a great way to find new approaches to the sitemap. I interviewed people to find out how they would categorize the everyday items in their kitchen.

Design.

Who doesn't like researching typefaces & color? Green is a color that connects well with the grocery industry, so I used it throughout the app.

Type.

Headlines - Franklin Gothic Heavy

5678

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789

!?@#$%^&*()_+/{}<>:;"',.~`|-\

Body - Franklin Gothic Medium

5678

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789

!?@#$%^&*()_+/{}<>:;"',.~`|-\

Color.

#00cb98

#84dcc6

#a5ffd6

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Zack MacTavish
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