Step one was to create POV statements. The POV statements served as a brainstorming exercise. From the ideas, I created user flows of different features for the product. After I created the landing page I conducted user tests in order to see which features resonated most, and which were less important. Below are 3 user flows for features.
Native is my concept for a super app that connects all of our systems including finances, a digital ID and Passport, a messaging system, and a digital key. Through brainstorming, POV statements, a competitive analysis, and user testing, I was able to pinpoint features that would be a high priority during development.
Blue gives a sense of security, so I wanted to use that color for this design. I wanted to keep the layout minimalistic as this app covers a broad range of topics. The goal was to create a refreshing design that doesn't let the content overpower
Headlines - Avenir Black
Body - Avenir Book