Digital

Business & Media

2019

The
super

app. 

Step one was to create POV statements. The POV statements served as a brainstorming exercise. From the ideas, I created user flows of different features for the product. After I created the landing page I conducted user tests in order to see which features resonated most, and which were less important. Below are 3 user flows for features.

The Purpose.

Native is my concept for a super app that connects all of our systems including finances, a digital ID and Passport, a messaging system, and a digital key. Through brainstorming, POV statements, a competitive analysis, and user testing, I was able to pinpoint features that would be a high priority during development.   

Design.

Blue gives a sense of security, so I wanted to use that color for this design. I wanted to keep the layout minimalistic as this app covers a broad range of topics. The goal was to create a refreshing design that doesn't let the content overpower
the product.

Type.

5678

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789

!?@#$%^&*()_+/{}<>:;"',.~`|-\

Headlines - Avenir Black

Body - Avenir Book

5678

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789

!?@#$%^&*()_+/{}<>:;"',.~`|-\

Color.

#005ea5

#2b8cc4

#28a197

#707070

Zack MacTavish
  • icons8-strava-64
  • Black Instagram Icon
  • Black LinkedIn Icon
  • GitHub-Mark-64px
  • Dribbble Logo